BrickellBros.com
work:
Opportunity:     Upon finishing a course in UX/UI, I needed to create a portfolio.  My first iteration was what I called my MVP or Minimally Viable Portfolio.  It. Was. Horrible.  While I knew it, I needed to get something out to be able to have something to show potential employers.  The version you are currently reading serves my user in a way that respects their time and deliveres concrete value.
Solution:     The solution was then not to be flashy or create the most innovative UI, but rather, to present information in a concise way.  This portfolio is really just two pages and a link to my “blog” on Medium.  

Simplicity is often the best design…  In good UX fashion, I tested this iteration with other product designers and was able to get this version into the world with some confidence.
Desktop/Mobile
Data Analysis
|
Survey Creation
User Testing
|
Prototyping
website built entirely on Sketch
see complete casestudy on Medium
ABC Groceries
work:
Opportunity:     ABC Groceries needed urgently to develop an app to compete with more digitized competitors and new entrants to the grocery store segment.  These included Amazon entering the space with its acquisition of Whole Foods and Instacart and Walmart allowing app ordering and delivery and pickup features.  ABC wanted to continue leveraging its community presence and amenities such as pizza ovens and sushi bars.
Solution:     Instead of simply creating an app to “catch up”, we designed an app that strongly leveraged the event space that ABC had.  The app had the ability to post upcoming events scheduled for ABC and allowed patrons the ability to RSVP for themselves and friends.  This ensured that the patrons came back into the store.  
My concern when creating the app was that brick-and-mortar impulse purchases would be jeopardized or lessened.  Reasearch showed me that these impulse purchases amounted to about 12% of total revenues.  Focusing our app around social events centered around learn-to-cook events, created the perfect atmosphere for locals to feel a community attachment to the ABC brand that is hard to achieve on a stricktly digital platform.
Mobile
|
iOS
Survey Creation
|
Data Analysis
Prototyping
|
User Testing
tap on image to view prototype demo
see complete casestudy on Medium
86ers
work:
Opportunity:     Upon analyzing 50 posts on my Facebook feed, I noticed that the most frequent topic was political. Political posts not only were the most common but, by far, elicited the greatest amount of comments—mostly negative, even hostile.
Can UX/UI do something about this?
Solution:     Quantitative and qualitative data showed that:

FB users did not seek to debate, just find others that had similar opinions.

When disagreements arose, referencing outside info was a little cumbersome.

Time was lost with no results to show

86ers began by finding users the group they belonged to so that they can find those with similar opinions.  They then had the ability to join the group, join the converstations and initiatives within those groups and even begin their very own initiatives or adopt locally.
Art. Direction
|
Desktop  
Market Research | Branding
Marketing
|
Prototyping
tap on image to view prototype demo
see complete casestudy on Medium
Talavera Strategies
work:
Opportunity:     Talavera Strategies (TS), a company launched by a strategic communications specialist, needed to get on the internet fast.  Her specialization was messaging to mobilize and crisis management…but not the web.  She needed to get her digital message and brand across quickly, consistently and effectively.  
Solution:     Our initial interview revealed that the most important part of her online presence was going to be to provide site visitors with visual and textual cues that TS understands their needs.

Developing a user persona (a sophisticated and seasoned marketing executive) and user stories, the tone and wording of the copy was guided smoothly.  

Visually, the UI had to be economical and sophisticated.
The Logo developed represents the 4 areas of service that TS will provide.  Click on logo for more info in Behance.
Art. Direction
|
Desktop/Mobile  
Market Research | Branding
Marketing
|
Prototyping
website coming soon!
complete casestudy available soon on Medium
Coach Dial
work:
Opportunity:     NWI, a support and certifying body for health and wellness professionals, needed to catch up with the trends of the times: The ‘Appification’ of wellness.  The popularity of health and fitness apps/devices caused coach enrollment and training to decline over the years.  Oh, and its look and feel was very 70s…
Solution:     Coach Dial (CD).  Market research yeilded a good feel for the challenges faced by end users (coaches and sufferers of cronic health issues).  It became clear that:

Hypertension was so common, it was a good starting point for development (and testing) of an app by NWI.

CD must transfer data between patient and specialist effortlessly.  Specialist feedback is integrated—no emails!

I designed contextual graphs so that trends and correlations could be laid bare (i.e.: increases in exercise caused the greatest positive change in blood pressure.)
Messages
Menu
100%
9:41 AM
BrickellBros.
Diastolic
92
91
90
89
88
Systolic
138
137
136
135
134
Enter BP
9/23/18  8:24a.m.
Exercise Log
Contacts
Progress
Log Readings
Mobile
|
iOS
Survey Creation
|
Data Analysis
Prototyping
|
User Testing
tap on image to view prototype demo
see complete casestudy on Medium
take a look
I’m
Ronald
Ricard
o
<!--…and this is my portfolio-->
product designer
/  ˈprädəkt  dəˈzīnər  /, n.
a professional obsessed with making stuff that’s memorable, usable and useful.
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